Recently I directed these spots for long time collaborator and friends The Visionaire Group in LA. Created for a new mobile phone entitled Else Mobile they are intended as a half viral, half official website campaign. The concept came direct from client and was heavily influenced by their concept of a new mobile phone revolution with some sci-fi influences thrown in for good measure!

Check out the Main Spot “The Time Has Come” here and then 5 other spots combined into one quicktime here and the main Else site here! Shot over 4 days in downtown LA and somewhere between LA and Palm Springs, the entire campaign was 85% shot with a RED ONE with the remaining 15% on a Canon 5D.

Directed, Edited, Composited and Graded by Rob Chiu. Producer Maria Park for The Visionaire Group, Production Company The Visionaire Group, Director of Photography Eric Koretz, 1st Camera Assistant Rob Kraetsch, 2nd Camera Assistant Dave Edsall, Gaffer Henry Dhuy, Grip Aryeh Kraus, Creative Director Jeff Lin for The Visionaire Group, Animators (for TVG) Chris Wang, Francisco Camberos, Anthony Possobon, Score and Sound Effects Ben Lukas Boysen, Storyboard Artist Jason Badower.